Playing Bernanke: Optimize your Social Media Economy
If you have a decent follower count on Twitter, it’s fairly likely that a large percentage of them are robots. In 2012, a study of 39 large corporate Twitter accounts found that companies with active...
View ArticleTwitter’s long tail is long
There are entire industries that have become extremely successful by devoting themselves only to serving the long tail. What “long tail” means in the case of your business is what you will have to...
View ArticleImagine there’s no Twitter (in more than 140 characters)
D’uh, if there was no Twitter, everyone would use more than 140 characters in social media. Jokes aside – let’s take a look at some of the things Twitter has achieved and highlight how much harder...
View ArticleHoney, I Followed A Twitter Bot
In a recently relased study, a team of researchers from Brazil revealed fascinating data on the performance of two rather different Twitter bots they created. With the intention of identifying if and...
View Article4 simple places to find free data for your blog
Getting data for your blog, your content marketing or perhaps even your own business strategy itself can feel frustrating. Google is great for some questions like “How many tweets get sent every day?”...
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